Introducing FLEX Magazine

FLEX Magazine is VMX’s new publication, packed with expert tips and advice related to fitness and nutrition. The magazine features in-depth interviews with elite sportsmen and women, alongside insightful articles by physiotherapists, dieticians and other experts in the fitness, nutrition and health industries. 

As a high-quality printed magazine produced by a word-class gym, FLEX is unique in Kenya, and we consider it to be the country’s top fitness-focused publication. Follow the links below to read the magazines online, or pick up one of the printed copies distributed across Village Market.

FLEX Volume Three (April 2023)

In this third edition of FLEX magazine, we speak to long-term VMX member, Richard Gituku, about his transformation under the guidance of his VMX trainer Richard Gitau. Dr. Simon Mbirua discusses the importance of sleep for our mental and physical well-being, and American Registered Dietitian, Ashley Kibutha, presents two easy, delicious and healthy recipes. We also give six reasons why you should go to spin classes at VMX’s new spin studio, Velocity, and provide a one-machine, full-body workout to build muscle and strength. Finally, we outline why BMI is not an accurate measure of fitness level or health risks

FLEX Volume Two (September 2022)

American Registered Dietitian, Ashley Kibutha, debunks four common nutrition myths, and we speak to Kenya’s strongest woman, Esther Chenang’at, about her journey as a powerlifter, the competitive powerlifting scene in Kenya, and her preparation for competitions. We also feature VMX Personal Trainer, Schola Muchiri, in our Trainer Spotlight, and specialist physiotherapist, Aniksha Trivedi, reviews current management options for rotator cuff injuries.

FLEX Volume One (April 2022)

In this first edition of FLEX magazine, we speak to VMX Trainer and bodybuilder, Richard Gitau, about his journey to becoming a top trainer, his competitive bodybuilding success and his workout regime. We hear from Alikhan Kazia – Kenya national archer and table tennis player, and three-time Guinness World Record holder – about his background and journey to the Olympics. Plus, VMX Fitness and Marketing Manager, Gabriella Fox, looks at three ways to be in a calorie deficit without going on a diet.

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